Deadmau5 and Absolut Labs have teamed up to create a new video game that allows “fans to join the Canadian DJ in his own virtual world like never before.” Their collaboration includes an exclusive track, and the brand will be selling limited edition Deadmau5 cardboard VR viewers.
According to a statement from Deadmau5 “the Absolut deadmau5 experience begins in the artist’s garage with a guest appearance from his Instagram-famous cat, Meowingtons. Here, users help deadmau5 select one of his iconic cars, complete with a driver, and set out on a journey toward a nighttime gig.”
“It’s no secret I’m a huge gamer,” Joel says. “Video games have always played a major role in my life. I couldn’t pass up the opportunity to create my own VR gaming experience, especially when it meant I could bring a broad set of fans on an interactive journey alongside me, and share my music with them in a whole new way.”
Starting on June 30th, fans can pre-order a limited edition Absolut Deadmau5 cardboard VR headset, that the brand is actually selling for $18. The app will be available for download on all major platforms, including iOS and Android starting July 27, and Deadmau5 will also perform a live set live in NYC on the same day.
Take an inside look at the making of “Absolut deadmau5” below, from the motion capture studio to CGI renders and the final app development.