Van Gogh Museum and Armin van Buuren are collaborating on a unique project

img via Floris Heuer

The Van Gogh Museum in Amsterdam and Armin van Buuren will be collaborating on a unique, one-off project. On 21 October 2016, a special edition of the multimedia guide for museum visitors will be launched: Embrace Vincent.

The superstar DJ & producer selected eleven paintings by Vincent van Gogh and provided personal commentary, accompanied by music from his Armin Only Embrace World Tour.

Launched as part of this year’s Amsterdam Dance Event (19 to 23 October), the special multimedia guide will be offered in Dutch and English, and will be available until 1 December 2016.

Armin van Buuren at Van Gogh's Museum
Armin van Buuren at Van Gogh’s Museum

Visitors can listen to Embrace Vincent as a stand-alone guide, or combine it with the existing multimedia guide, which is available in eleven languages. In addition to the multimedia guide, Armin van Buuren will perform in a unique, one-off showcase at the Van Gogh Museum on Friday, 21 October 2016.

Speaking about the collaboration, Axel Rüger, director of the Van Gogh Museum said:

“This collaboration sees us bring music, art and the museum together. Each form of expression influences the other; culture works as a unifying force.”

“The Embrace Vincent project allows us to highlight how Vincent’s legacy remains relevant. And more importantly, that this legacy is being passed down to future generations. This takes numerous different forms, as is aptly illustrated by this collaboration between the museum and Armin van Buuren.”

The music used in the multimedia guide will also be released as a separate album, entitled Club Embrace.

After meeting Willem van Gogh and getting to know more about the museum, I was blown away. The paintings come to life, it’s hard to get them out of your head. And I instinctively linked the paintings to music. Van Gogh is inspirational, and he certainly inspired me”, explains Armin van Buuren.

Armin van Buuren’s upcoming album Club Embrace is available on pre-order here!