The organizer, Percept Live, a unit of Indian media, entertainment and communications group Percept Limited plans to export Sunburn festival, India’s biggest electronic dance music event, together with another concept it created, named Bollyboom, outside to different countries.
“Out of our intellectual properties Sunburn is the one that can help us grow our markets into Eastern Europe, South America, South Africa, Middle East and Asia.
Bollyboom is another property that we can take across the world in different formats to any place where people love Bollywood music. In the summer of 2017 we are planning an international calendar starting with tours in the U.S. and the U.K. We are closing deals now.” Harindra Singh, chairman and managing director of Percept Limited, said.
Sunburn festival celebrates its 10th anniversary with a massive lineup featuring Armin van Buuren, Axwell^Ingrosso, Afrojack, Dimitri Vegas & Like Mike and KSHMR at their new home in Pune-Ahmednagar highway, from the 28th to 31st December.