Oliver Heldens announces Heldeep Records Pop-Up Store during ADE

Oliver Heldens

Heldeep Records have revealed their plans to open up shop on Thursday, October 17th and Friday, October 18th during Amsterdam Dance Event. The label founded by Dutch superstar, Oliver Heldens, will open their doors in the heart of Amsterdam and welcome the public for two days of exclusive experiences, sponsored by Audiomack.

Located on the Prinsengracht, the Heldeep Records Pop Up Store will host a full program of entertainment. The space will transform into a music hub with inimitable live sets by respected artists such as Firebeatz, GAWP, Sander Kleinenberg, Riton, Daddy’s Groove and more.

Guests will not only have the opportunity to meet some of Heldeep‘s finest artists but will also have the chance to get one-on-one feedback on their music from artists and the label’s A&R team. The Pop Up Store will showcase the brand-new merch line with never-seen-before pieces unveiled exclusively in-store.

The store will also host an intimate pre-party ahead of the already sold out label event at Club Maïa on Thursday, October 17th at 6pm. The exclusive event will be by invitation only, but fans can apply for guestlist by emailing rsvp@heldeeprecords.com.

Boasting Chocolate Puma, Moguai, GAWP, Curbi, Damien N-Drix, Bender, Afsheen, Ares Carter and Aevion on the line-up, Heldeep are making no comprises in throwing an unmissable pre-party at the Pop-Up Store.

With a digital photo booth, incredible light installations and unique interactive experiences, this two-day event is not be missed for any music lover during ADE. With 70 million people globally tuning in Heldeep Radio each week, the label plans to live stream the event, ensuring everyone can be involved. The experience is another step in the label’s quest to be more than just a music machine and to create exclusive, engaging content across its platforms.