Insomniac unveils new underground imprint ‘Factory 93 Records’

Adam Beyer Factory 93
img via Insomniac

Insomniac Events, the world’s leading dance music promoter and the visionaries behind EDC Las Vegas (Electric Daisy Carnival), Nocturnal Wonderland, Escape: Psycho Circus, and many more, is announcing the launch of Factory 93 Records, a new record label joining the Insomniac Music Group family, which will focus on unearthing the most exciting artists and sounds from within the underground space.

For the better part of the last decade, Factory 93 has cemented itself as a pillar for all things house and techno. The immersive underground experience has kept its ear glued to the ground via celebrated lineups highlighting established and emerging acts alike from all corners of the world, setting the bar increasingly higher for itself through world-class production and an eye-grabbing aesthetic.

Factory 93 Records is the next step in the evolution of the brand, assembling a platform for the culture to gather around the most exciting sounds spanning house, techno, tech house, disco and every shade of discerning dance music sitting in-between.

Factory 93 represents the beginning of Insomniac. Underground dance music will always be the roots of everything we do. Factory 93 is a very passionate part of the Insomniac portfolio worldwide, which makes this new record label even more exciting for us,” says Pasquale Rotella, Insomniac’s Founder and CEO.

“With the addition of Factory 93 Records, our team will be able to carry over its vision from the live events side into a carefully curated catalog we can’t wait for you to hear.

Initially getting off the ground as a warehouse series in 2016, the launch of Factory 93 was a full circle moment that took root in the heart of the industrial district of Downtown Los Angeles from whence the Insomniac saga first began. Before long, the brand started firing on all cylinders with the introduction of festival showcases (hosting stages at EDC Las Vegas, EDC Mexico, EDC Orlando, Escape, EDC Japan), large-scale open-air event at unique venues, sold-out club nights (Exchange LA, Academy Hollywood and Club Space Miami), and becoming the masterminds behind the lauded Secret Project Festival.

Having championed a head-turning list of talent from the likes of Carl Cox, Charlotte de Witte, Adam Beyer, Nicole Moudaber, Amelie Lens, Boris Brejcha, Peggy Gou, The Martinez Brothers, Joseph Capriati, Richie Hawtin, Loco Dice and many more, Factory has developed into an all-around tastemaker in its own right. Breaking into the record label space will allow the sounds from its international stages to reach underground heads extending out across the globe.

Details surrounding the Factory 93 Records roster and forthcoming release schedule will be revealed soon. In order to stay current on all label matters, make sure to keep an eye on the Factory 93 socials and check the official website for further updates.