On August 27th, almost six years to the day since their debut single ‘Mandrake,’ ARTBAT launch their own UPPERGROUND label with brand new single ‘Flame.’ The label is sure to become a go-to outlet for the emotive techno Artbat is now known for around the world.
ARTBAT have been prolific in the studio and have put out a steady stream of high quality, always innovative sounds that make deep connections with their audience. They have also just completed a US tour and will soon tour South America. But first they step out with their own label, which is named after the way they want to be perceived in the music world.
Says guys from ARTBAT of UPPERGROUND:, “During the pandemic, we had enough time to work on new music and had our heads deep in the studio working on new ideas. Now we feel like we have the right tracks to be presented on our own label.
Especially after a worldwide lockdown, we wanted to kick off with something fresh and new, filled with life, colour, spiritual uplift and emotion. Now feels like the exact right time to do so.”
The ethos of the label is to be seen as neither underground nor commercial, but simply a mark of unique, high-quality electronic music known as the ARTBAT sound and accessible to everyone around the world.
After all, when your photo is on a billboard, you’re playing to tens of thousands of people at festivals and hundreds of thousands more tune into your livestreams to enjoy your melodic techno, is this underground? Probably not, which is what makes UPPERGROUND such a perfect name. As well as releasing their own music on the label, Artbat will carefully A&R talented new artists and give them a platform to shine around the world.
The scintillating first single ‘Flame‘ is a dramatic mix of techno and trance that is awash with feelings. A tender vocal layers in deep feelings of introspection while the elegant synths flash high above the moody drums. After an artful breakdown brings big moments of emotion, the drums drop once more and are sure to carry the crowd to a whole new level.
This single is a fantastic way to start UPPERGROUND. Listen to track here.