UNTOLD Universe prepares to expand on the international market

UNTOLD Festival

UNTOLD Universe, the most significant player in the entertainment market in Eastern Europe, has signed a binding agreement with Mozaik Investments, an investment company, through which the company will enter the shareholding of the UNTOLD group with a minority stake, providing growth capital for the development of UNTOLD projects in regional and worldwide.

The aim of the partnership with Mozaik Investments is the international expansion of the entertainment group, founded in Romania, Cluj-Napoca, in 2015, and the goal is to make the UNTOLD a global brand. After the first edition, UNTOLD Festival won the award for Best Major Festival in Europe, and over the years it found its place in the top 10 festivals in the world in the most important world charts, voted by the fans and artists.

Over the years, the UNTOLD Universe group extended in Romania with the Neversea Festival, the largest European beach music festival, Massif Festival – the first winter music festival in the Romanian mountains, and West Side Christmas Market in Bucharest – voted the most beautiful Christmas Market in Romania in 2022.

The UNTOLD Universe is continuously growing and developing. In addition to the main business directions of the UNTOLD Universe, the group also owns other companies that provide services in the world of entertainment: The Sponsorship Agency, Magic Maker Communication – Communication agency, and Magic Maker Media House – a TV production company.

Here’s what Bogdan Buta, Founder of UNTOLD Universe had to say:

“By joining forces with Mozaik Investments, we will be able to take significant steps in the global expansion of our leading brand, UNTOLD, and other projects in the group with huge potential, plus the development of new concepts.

The complementary experience of our partners in scaling and accelerating projects, together with the dedication and passion of the UNTOLD team, will help us capitalize on the opportunities that we have local and global”

Mozaik Investments is an investment company founded in 2019 that aims to invest in companies with high growth potential, providing capital and know-how in exchange for a minority stake. Central and Eastern Europe, especially Romania, represent the area of interest, and the company has offices in Bucharest and Viena.

Mozaik Investment sustains many businesses in Romania, such as a chain of a food management company, Flavours/Stradale, or the coffee shop chain in Romania, 5togo. They also sustain the PAGO app, a fintech that helps people to manage their home bills, a huge success in the Romanian market.

“We are pleased about the partnership with UNTOLD. Even though it is one of the most well-known and appreciated Romanian brands globally, our investment was mainly based on the people behind the brand. We believe the team’s expertise and motivation will be decisive in the company’s global expansion.”Vlad Bușilă, Mozaik Investments.

The transaction needs to be approved by the Romanian Competition Council, in the next period.

David Guetta, Martin Garrix, Avicii, Dimitri Vegas&Like Mike, Armin van Buuren, Alok, Kygo, Steve Aoki, Tiesto, Afrojack, Diplo, Hardwell, The Chainsmokers, Timmy Trumpet, Axwell^Ingrosso, Don Diablo, Marshmello, Solomun, Nina Kraviz, Boris Brejcha, Paul Kalkbrenner, Jamie Jones, Pan-Pot, Tale of Us, Robbie Williams, The Prodigy, Black Eyed Peas, Jason Derulo, Tinie Tempah, J Balvin, Anne-Marie, Ellie Goulding, Hurts, John Newman, James Arthur, MO are just some of the names that made history at the UNTOLD Festival throughout the years.

In 2023, Imagine Dragons and Armin van Buuren are set to perform at the 8th edition of the festival, and over 150 artists will be announced soon!