HARD Events Announces HARD Pregame Food & Beverage Collaborations, Ahead Of HARD Summer Music Festival

Credit Ivan Meneses for Insomniac Events

HARD Events has announced a series of food and beverage collaborations, along with a pop-up night market event in collaboration with Grand Central Market, in celebration of HARD Summer Music Festival’s return to Los Angeles this August 5-6. Ahead of its monumental 15th edition, HARD has teamed up with some of Los Angeles’ favorite food and beverage vendors to present the ultimate HARD Pregame for fans of all tastes.

HARD Pregame offerings include food collaborations with Fat Sal’s on The Fat HARD Attack sandwich including pulled pork, mac and cheese bites, and fried pickles, along with Love Hour on a HARD Smash Combo specialty chili burger combo with curly fries and FatBoy ice cream sandwich, and HiFi Kitchen on The HARD Summer silog which includes chicken adobo, beef tapa, and talib kawali over garlic rice topped with two sunny eggs and their “Joints & Jams” drink which is a Hibiscus Kalamansi Fresca.

HiFi Kitchen will also offer a vegan option with kali tofu, adobo, greenbeans, and eggplant bistek. HARD will have a Not So “HARD” Summer lemonade on the Cafe Dulce menu and a dessert with The Bigg Chill on The HARD Summer Sundae.

Each of these products will be available at its corresponding store from July 17-August 13. HARD Summer Music Festival will utilize a brand new venue combination with various stages spread out across the campuses of the historic Los Angeles Memorial Coliseum, Exposition Park, and BMO Stadium.

The festival lineup includes Skrillex b2b Four Tet, Kaskade b2b John Summit, 21 Savage, Kid Cudi, Diplo b2b BLOND:ISH, Dillon Francis, Black Coffee, MK b2b Sonny Fodera, The Martinez Brothers, Ludacris, Bicep (Live), Giolì & Assia, Oliver Tree, Fat Joe, Gorgon City, Kayzo b2b Sullivan King, Boys Noize, Emo Nite, Netsky, Blossom, SIPPY, and many more.

HARD Summer has also announced the stage by stage lineups for its five stages – Pink, Purple, Green, HARDER, and HARD.

HARD Summer continues to invest in creating a comfortable experience for attendees, with this never-before-used venue complex providing the perfect canvas to expand this mission. Fans can hop on the LA Metro for an easy journey to and from the event, or taste some of the city’s most celebrated food vendors at the foot of the Coliseum Torch.

HARD Summer has also announced official afterparties and pre-parties taking place at a variety of key venues in Los Angeles including Exchange LA, Academy LA, The Belasco, 930 Mateo St Warehouse, 1720, and Sunset at Edition with various parties on Friday, Saturday, and Sunday.

Tickets on sale HERE!