356 Entertainment, a prominent event management company based in Malta, has emerged as a significant catalyst for the nation’s economic development. Following a successful 2023 season, the company has contributed a staggering €51.8 million to Malta’s economy.
Drawing from over two decades of experience in event organization, 356 Entertainment has established itself as a purveyor of top-tier festivals in Malta, introducing renowned international brands to the island.
Among these are esteemed names such as the BBC Concert Orchestra, Defected, elrow, SummerDaze, and Days Like This. Looking ahead to 2024, 356 Entertainment is set to launch new festivals in Malta, including the RONG Open Air Festival, Sunny Side Festival, and XXL.
Situated in the heart of the Mediterranean, Malta has rapidly gained prominence as a premier travel destination, enticing global audiences with its rich history, breathtaking landscapes, and warm hospitality. With UNESCO World Heritage sites, pristine waters, and captivating architecture, Malta serves as an enchanting backdrop for cultural events such as music festivals.
This economic milestone coincides with Malta’s growing popularity as a travel hotspot, solidifying its status as the ninth most searched travel destination in 2023. 356 Entertainment has played a pivotal role in harnessing Malta’s allure through 14 key festivals, which attracted 56,000 visitors and generated an impressive 22,400 hotel bookings during the festival season last year.
The €51.8 million economic impact figure was calculated based on the average spend per person, including expenditures on accommodation, food and drinks, and miscellaneous essentials. This spending pattern not only reflects the allure of the festivals but also underscores the positive spillover effects on local businesses and the tourism sector at large.
Here’s what 356 Directors, Trevor Camilleri, Nicholas Spiteri and Gerry Debono had to say:
“We are thrilled to have played a pivotal role in Malta’s rise as a destination and the subsequent surge in festival tourism. The success of our festivals not only emphasizes our commitment to providing unparalleled entertainment experiences but also highlights the tremendous economic opportunities our events bring to Malta.
The island has become a beacon for travelers seeking more than just a traditional holiday experience, and we are proud to continue to realize these expectations and provide memorable festival experiences for our visitors.”
With 356 Entertainment spearheading the movement in festival tourism, Malta is poised to further establish itself as a hub for cultural exploration and vibrant entertainment. For more information about 356 Entertainment and its upcoming events, please visit their official website.