UNTOLD Universe launched the Blood Network Campaign that saved more than 60,000 lives

photo by aLIVECoverage

Romania’s largest music festivals, UNTOLD and Neversea, have launched the longest-running national blood donation campaign, now reaching its 10th edition.

Since the inception of the Blood Network campaign, over 18,000 donors have saved more than 60,000 lives. This year’s campaign runs from May 18th to June 30th, encouraging donors to visit the mobile caravan, which will tour ten cities in Romania, as well as the transfusion centers across the country.

Donors who contribute at the mobile caravan receive free tickets to the UNTOLD Festival, one of the world’s biggest music festivals, or Neversea, the largest beach festival in Europe. Those who donate at transfusion centers throughout Romania receive discounts on festival passes.

UNTOLD Blood Network
Blood Network

The blood donation campaign began in 2015 alongside the first edition of the UNTOLD Festival, which remarkably won the Best Major Festival in Europe award in its debut year. Inspired by the myth of Dracula and Transylvanian vampires known for sucking blood, the organizers cleverly twisted the narrative to encourage blood donation and save lives. A single blood donation can save three lives.

Originally named Pay with Blood, the campaign was rebranded as Blood Network in its second year. It stands as the longest and most successful blood donation campaign in Romania, uniquely leveraging its Transylvanian roots to attract donors. Romania requires over 500,000 units of blood annually.

UNTOLD Universe The Blood Network campaign 2024

Here’s what Edy Chereji, Co-Founder of UNTOLD Universe had to say about this campaign:

“The involvement of UNTOLD and Neversea fans in the BLOOD NETWORK campaign has always impressed us. We are reaching the 10th edition of this initiative, and we are proud to announce that, together with our partners and festival fans, we have saved over 60,000 lives. Seeing how the passion for music transforms into an extraordinary gesture of donating blood is wonderful.

Donating blood is an act of generosity and a gesture of solidarity and compassion towards others. This year, the BLOOD NETWORK caravan will reach ten cities in Romania, and we welcome good-hearted people to the mobile caravan and transfusion centers across the country. We are confident that many people will want to do a good deed this year, save a life, and enjoy our festival experiences, whether at UNTOLD or Neversea”

UNTOLD Blood Network Campaign
Blood Network Campaign

The Blood Network campaign is supported by Kaufland Romania, in partnership with the “Și Eu Donez” platform and the National Institute of Blood Transfusion.

This summer, Neversea will take place from July 4th to July 7th in Romania’s coastal city of Constanța. Headliners for Europe’s largest beach festival include Maluma, Nick Carter, Bebe Rexha, G-Eazy, Alok, Mahmut Orhan, Salvatore Ganacci, Sofi Tukker, Steve Aoki, and Tujamo. For more details, visit the official website.

The UNTOLD Festival will welcome visitors to its magical realm in the Transylvanian city of Cluj-Napoca from August 8th to 11th. Over 200 live acts, DJs, and producers will perform on eight stages and musical spots.

The headliners for the 9th edition of UNTOLD include Lenny Kravitz, Sam Smith, Burna Boy, Swedish House Mafia, Dimitri Vegas & Like Mike, Martin Garrix, Alok, Lost Frequencies, Purple Disco Machine, Timmy Trumpet, Black Coffee, Carl Cox with his Hybrid Live Show, Fisher, Solomun, and many more.

Festival passes offering general access, VIP or backstage access to the Galaxy stage, and accommodation are available on the festival’s official website.


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