Though Armada Music has always been staking its claim as a big player in the world of electronic music, the past few years saw the Amsterdam-based record label become even more of an all-encompassing dance music label in terms of diversity and quality.
And now, while representing nearly all colors and flavors of electronic music, Armada Music saw fit to give its existing merchandise branch an overhaul as well. Staying true to its roots as well as to its ambitions and goals, the label decided to launch its first-ever clothing range, a 9-piece collection of fashionable, self-designed items that caters to the needs of DJs, producers and electronic music fans alike.
Offering a variety of affordable products for all ages and sexes (including several T-shirt designs, a sweater, a hoodie, a varsity jacket, a baseball cap, a snapback cap and a tote bag), the collection focusses on providing comfortable, high-quality clothing that’s easy to travel and move around in, which makes it especially suitable for DJs and producers to wear during everything from their intercontinental tours to their tiring, night-long studio sessions.
And while the designs already speak for themselves quite a bit, the feel of the clothing line is portrayed perfectly in a video that accompanies the release of the collection, blending the respective styles of the city of Amsterdam, the home of Armada Music and the electronic music scene as a whole in one single clothing line.
Watch the official campaign video below.