After two groundbreaking, multi-room events using Twitch’s ‘Squad Stream’ technology, the Defected WWWorldwide series will come to a close this Friday 3rd July, reflecting the house music heavyweight’s summer of well-loved club events in Ibiza that have been postponed due to the global pandemic.
Partnering with Twitch to stream music events on the platform for the first time, Defected WWWorldwide events feature, three virtual rooms with DJs, playing concurrently in each between 6-10 pm BST, as they would in a nightclub. Meanwhile, select sets will be streamed to Defected’s YouTube between 4:30-11pmBST.
The final event on Friday 3rd July will take the Defected WWWorldwide audience back to Ibiza, with SamDivine, David Penn and Ferreck Dawn in Eden’s Room 1, Mambo Brothers, Manu Gonzalez and MelonBomb in Café Mambo’s Room 2, and Mike Dunn, Terry Farley B2B Stuart Patterson and Seamus Haji in 4 ToThe Floor’s Room 3.
Adapting Twitch’s gaming functionality for the purpose of bringing people together through music, Defected WWWorldwide will get even closer to a real clubbing experience, allowing viewers to dip in and out of different rooms at leisure, like choosing a stage at a festival. As with previous Defected Virtual Festivals, all sets will be uploaded to watch back on YouTube in full HD directly after.
During the stream, viewers will be prompted to donate to Ibiza Food Bank. Ibiza Food Bank’s mission is to create a community of volunteers across the island. These volunteers will collect food, coordinate donations, volunteer on local farms, man collection points or work in the food bank itself.
The Ibiza Food Bank volunteers collect will be prepared and donated to their charity partners-Ibiza Preservation, Ibiza Produce, The Red Cross, Caritas and Doctors of the World. By supporting the farmers, they can continue planting crops and donating a proportion to The Ibiza Foodbank, which will ensure people in need receive fresh healthy balanced food. Defected’s previous Virtual Festival series was an antidote to worldwide club closures and event cancellations in March 2020.
It was an instant success with 1.5 million people tuning in to the first live-streamed event, a total of 18.5 million views across the series, leaving 100 million+ digital impressions across an average of 91 countries each week. Support from all the major social media and streaming platforms as well as media coverage from Sky News, BBC, Channel 4 News, Forbes, Financial Times, Radio 2and many more achieved a total organic reach of 1 billion+.