BACARDÍ Rum announces the launch of BACARDÍ Spiced x Defected Presents: D-RUM Sessions, an upcoming series of livestreamed music events in collaboration with the iconic house and dance music label Defected Records. Hosted on Twitch, the livestreamed sessions are a first for the rum brand that continues its long-standing association with music.
BACARDÍ Spiced x Defected Presents: D-RUM Sessions will be a five-part series livestreamed on Defected Records‘ Twitch channel every Friday evening from 22nd October through to 19th November, including a bumper Halloween special. Curated by Defected, the stellar line-up will feature Defected‘s very own Monki, Afro-house trailblazer Kitty Amor, Glitterbox’s Melvo Baptiste, underground favourite and Moscow Records boss Archie Hamilton, house legend Spiller and Club Bad founder Melé.
BACARDÍ has enlisted the help of DJ, TV presenter and friend of BACARDÍ Maya Jama to introduce each session and artist with an informal chat. Streamed live from Defected’s recently launched, east- London headquarters, each BACARDÍ Spiced x Defected Presents: D-RUM Sessions will see a different artist from each of the label’s imprints be interviewed by Maya about the sounds and tracks that move them and how they like to spice up a party before taking to the decks to play an epic 90-minute-long set.
Each session will be served as the ultimate party-starter, packed full of everything rum fans need to spice up their Friday evenings – spinetingling sets from incredible electronic artists, interviews with their favourite DJs and, of course, demos on how to make delicious BACARDÍ Spiced cocktails right from the comfort of their own living rooms. Serving as a backdrop for the series will be Defected‘s newly launched HQ – kitted out with state-of-the-art technology for high quality recording, live streaming and content creation.
The full schedule can be seen below:
Friday 22nd October – Melvo Baptiste
Friday 29th October – Archie Hamilton & Melé
Friday 5th November – Spiller
Friday 12th November – Monki
Friday 19th November – Kitty Amor
World class bartender La’Mel Clarke (of the esteemed London cocktail bar Lyaness) will be on hand to show Maya and Co. how to perfect a selection of BACARDÍ Spiced cocktails inspired by the artists’ sets. BACARDÍ Spiced is blended with natural spices for a bold, yet smooth taste – the ideal drink to enjoy in cocktails, or with a classic mixer like cola or ginger beer, while listening to the best dance music streamed directly to your home.
BACARDÍ Spiced x Defected Presents: D-RUM Sessions is the latest iteration in a long run of music activations from the rum brand. From hosting CASA BACARDÍ live shows at stages around the country to collaborations with world-famous artists, BACARDÍ leads the way with music experiences that offer people the freedom to do what moves them and dance to their own rhythm.
“We’re so excited to continue to bring music and dance into the living rooms of rum fans through the BACARDÍ Spiced x Defected Presents: D-RUM Sessions and we couldn’t think of a better partner to collaborate on this project with than Defected Records. Most exciting of all, through partnering with both Defected and Twitch, we’ll be able to reach music lovers all over the UK and beyond.”
“Working with DJ and long-time friend of BACARDÍ Maya Jama to be the face and host of this jam-packed series completes the line-up. We can’t wait to see how Maya, La’Mel and all these incredible Defected artists spice up the party each Friday!” says Federica Iaconetti, Senior Brand Manager for BACARDÍ Rum UK.
“Defected is always looking for new ways to add value for our fans and further our role within dance culture – so this partnership with BACARDÍ is particularly exciting. Not only are both brands synonymous with throwing amazing parties, this collaboration allows us to engage with our Twitch community, delivering an exclusively curated series of unmissable shows – each brought uniquely to life by BACARDÍ.”
“We’re thrilled to be hosting this new series alongside six unique artists in what will be the very first branded activation from Defected’s recently launched headquarters – a brand new hybrid event which will bring together fans, artists and the BACARDÍ brand to create alchemic, unforgettable moments,” says James Kirkham, Defected Chief Business Officer
You can tune into the BACARDÍ Spiced x Defected Presents: D-RUM Sessions via the Defected Records’ Twitch channel on selected dates here.