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Armin van Buuren innovates with new ‘Computers Take Over The World’ release, promoting record with first-ever entirely ai co-created campaign

By
Metodi Gogovski
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Armada Music is releasing the next track from Armin van Buuren, “Computers Take Over The World”. The track was premiered at EDC Las Vegas and has since been a staple in recent live sets, including Ultra Europe, and Tomorrowland.

The track’s vocals were generated by the voice assistant of a MacBook, and all promotional assets for the release, from the artwork and the music video to this very press release, were co-created using AI technology.

Humorous and catchy, ‘Computers Take Over The World‘ is a light-hearted way of poking fun at how reliant the world has become on technology, suggesting that one day a computer might even take over Armin van Buuren‘s job. After all, everything you need is “a beat, you need a clap, put in some hats, and you need some bass!”

With the help of AI tools such as Stable Diffusion (artwork), The Deforum Notebook (video), OpenAI Playground (press release and social media copies), Munch App (social media assets), and design and technology firm Your Majesty (campaign guidance), Armin van Buuren, lead the first ever AI co-created marketing campaign for a music release. Though the track is playful, the concept of a world fully intertwined with AI technology is quite thought provoking.

With this innovative marketing campaign where nearly every step of this release involved some form of AI assistance, Armin van Buuren highlights how we may not be so far off from this reality.

Promotional elements of the campaign were shaped from well-written prompts inputted into the AI tools and what transpired were detailed artworks, videos, and factual text about Armin van Buuren and this release. Only minor adjustments were made by humans to the assets that AI created, showcasing that perhaps with just a little more learning, computers really could take over the world!

On the music, Armin van Buuren (ahem, the AI text bot) comments: “The lyrics for ‘Computers Take over The World’ were actually created by playing around with the voice assistant on my laptop. I was amused by how things would sound when read by that robotic voice and thought it would be fun to create a silly song about how computers can do almost anything nowadays.”

Listen to the track below.

Afterlife will take over Ushuaïa and Hï Ibiza with a day-to-night 2022 Closing Party

By
Marco Di
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To mark the end of an exceptional season, Afterlife will take over Ushuaïa and Hï Ibiza with a day-to-night Closing Party on Thursday 29th September.

Tale Of Us will play two headline sets at the final summer event of their monumental Afterlife residency, joined by Maceo Plex, Sven Väth, Stephan Bodzin (live), Dixon, Mind Against, Ben Klock B2B Marcel Dettmann and many more.

For the first time ever, the Afterlife Closing Party will take place across both Hï Ibiza and sister venue Ushuaïa Ibiza, making it the most historic Afterlife closing to date. It all begins at 5pm on Ushuaïa Ibiza‘s world-famous poolside stage. Afterlife creators Tale Of Us will perform back-to-back with Maceo Plex, as well as being joined by Sven Väth, live electronic music pioneer Stephan Bodzin, and fellow Italian pair Fideles.

At midnight, the party continues at Hï Ibiza. The cavernous Hï Ibiza Theatre offers up an all-consuming experience on a grand scale, with Tale Of Us returning one final time after a prodigious season with their Afterlife residency. Innervisions label head Dixon also lines up, as do melodic Italian duo Mind Against, and Grammy-nominated producer Cassian.

 

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A post shared by Tale Of Us (@taleofus)

Ushuaïa Ibiza: 5pm – Close

Tale Of Us B2B Maceo Plex | Sven Väth | Stephan Bodzin (live) | Fideles

Hï Ibiza: 11pm – Close

Theatre: Tale Of Us | Dixon | Mind Against | Cassian

Club: Kobosil | Ben Klock B2B Marcel Dettmann | ANNA | 8Kays

Wild Corner: Konstantin Sibold | Ubbah

Tickets available HERE!

Enrico Sangiuliano Announces NINETOZERO’s Second Concept EP, “Sound Of Space”

By
Marco Di
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Launching his debut label and event initiative earlier this year with the chart-topping “Silence” EP, Enrico Sangiuliano is supplying the underground community with an anthology of conceptual studies that encourage us to reevaluate the way in which we consume music.

Continuing the imprint’s countdown of releases, the sound designer now announces his second opus in NINETOZERO‘s transient existence. The 2-track “Sound Of Space” EP is available ​​to pre-order now and will be live across all streaming platforms on September 30th.

Following a hugely successful inaugural release, Sangiuliano‘s forthcoming “Sound Of Space” EP was quickly circulated across the festival scene, with the title track becoming one of the most hotly-tipped Track IDs of the summer. Continuing the label’s strong undercurrent of evanescence, Sangiuliano‘s second chapter explores the effects of space and physical surroundings on our experience of music.

Space is a concept we continuously interact with in music, whether we live it subconsciously or not. It’s a vital component in our perception; altering the expression of the music to the listener’s surroundings and functioning as an interactive field.

Before the development of recording equipment & technology, music’s environmental characteristics were defined by the space in which it was performed, and as such, Enrico’s latest offering aims to revive this practice in music. To wholly pervade the senses and demonstrating this concept first hand, the 2-tracker will be also available in spatial audio, giving listeners a 360-degree infiltration of sound.

In conjunction with​ the project, Enrico is extending NINETOZERO‘s ephemeral messaging to a series of accompanying all-night-long events, providing audiences with the ideology of 90s club culture through which to experience his immersive records.

Correlative to his forthcoming “Sound Of Space” EP, the Emilia-native’s next SOLO event will take place at the iconic Kompass Klub in Ghent, Belgium on October 1st. Tickets for Enrico Sangiuliano Presents NINETOZERO SOLO #8 are available to purchase HERE.

Pre-order here.

Black Coffee reimagines Letta Mbulu’s classic ‘There’s Music In The Air’

By
Marco Di
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South African legend Black Coffee has connected with fellow SA musical talent Ami Faku on new single ‘There’s Music In The Air’, out now on Gallo.

The latest Gallo Remixed release, a project that has generated interest from the global music creator community following a spate of recent re-imaginings from its distinguished catalogue, ‘There’s Music In The Air‘ is an infectious modern remake of the 1976 classic from Letta Mbulu. One of the most significant releases of its time, the song is symbolic of a time of struggle for freedom in apartheid South Africa.

The new rework from Black Coffee signals a milestone for music from South Africa and its growing influence in the world. “This remix is one that I hold close to my heart as it represents so much of the struggle, perseverance and courage that my country has always put forth.

We’ve taken our roots and splashed a modern spin — I’m excited for this to be released for the world’s ears,” Black Coffee says. It follows German dance music visionary Henrik Schwarz‘s remix of the Ladysmith Black Mambazo track ‘Ayikh’ Indaw’ Enjengekhaya‘.

Establishing himself as one of the biggest stars of the global electronic music scene, Black Coffee‘s diverse production style has gained him recognition across the world. His penchant for production and vast musical knowledge jump-started the South African DJ scene and brought his cultural perspective to clubs and festivals around the globe.

After releasing his multi-award winning debut album Pieces Of Me, his profile continued to grow as he found himself collaborating with the likes of Drake, Alicia Keys and David Guetta, later dropping the Grammy-winning album Subconsciously last year. More recently he executive produced Drake‘s album Honestly, Nevermind.

A breathtaking modern interpretation, ‘There’s Music In The Air‘ is another era-defining release from Gallo Remixed.

Listen to the track below.

Fedde Le Grand champions a Belinda Carlisle classic in latest offering, “Free”

By
Metodi Gogovski
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Fedde Le Grand returns to the release radar for his latest sonic offering, ‘Free’; his reimagining of the legendary Belinda Carlisle’s 1991 hit ‘Live Your Life Be Free’.

Instilling it with newfound electronic elements and a dance-infused flair, ‘Free‘ is available now across all streaming platforms via Le Grand‘s own Darklight Recordings.

Serving as a premier example of Fedde Le Grand‘s immaculate production technique, ‘Free‘ features a compelling ambiance paired alongside propelling bass and an alluring vocal cut. Playing on a continuous loop, Carlisle‘s mesmerizing vocals take the vocal point, slowly building a rising tension before unleashing an infectious beat drop that oozes with uncontrollable groove.

Crafted with the dancefloor in mind, the high octane production audibly boasts an enthralling ambiance, rife with a pulsating rhythm and intoxicating synth work. From start-to-finish, the sprightly offering infiltrates the ears, transporting listeners to a sonic soundscape. The certified club hit is sure to have dance music fans on their feet and on the dancefloor grooving in no time at all.

Listen to the track HERE!

KC Lights drops house anthem ‘Follow’ on Tomorrowland Music

By
Marco Di
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Scottish DJ & producer KC Lights is revealing his brand-new house anthem ‘Follow’, released through Tomorrowland Music.

Having blessed the world with some of the biggest tracks of the past years like ‘Girl‘ and ‘Cold Light‘, the fast-rising house acts has created another bubbling and uplifting production, combining infectious, soulful vocals and smooth, sweeping melodies throughout the entire song. ‘Follow‘ is signature KC Lights – you can expect this one to dominate dancefloors throughout the coming months!

KC Lights: “I had written this warm energetic Afro house inspired track that was just yearning for the right vocalist. I was lucky enough to be sent some of Emelie’s music and on first listen knew that she would be the perfect collaborator for ‘Follow’. I can easily say that ‘Follow’ has become one of my favorite songs to play out this summer. The rhythms and the chanting style chorus alongside the melody just makes it for me.”

‘Follow‘ is part of a collection of festival releases by Tomorrowland Music under this year’s festival theme ‘The Reflection of Love‘, celebrating the return of Tomorrowland after three years by gathering some of the biggest artists in electronic music on Tomorrowland’s record imprint. KC Lights performed at the iconic Tomorrowland Mainstage during the third festival weekend on Sunday July 31.

Listen to the track HERE

OBLVYN teams up with Roseanna on epic melodic bass single ‘Lifetime’

By
Andry Bosk
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OBLVYN and Roseanna have joined the best parts of both of their styles to render a moment-making, time-testing vibe that speaks volumes in “Lifetime.” Dramatic and emotional at some points, epic and melodic at others, it captures a unique spirit and proves these two have a clear creative chemistry between them.

The messaging behind the release is one that parallels a fairy tale love story directed by the hand of fate. Guided by silky smooth synth pads, euphoric vocals, and a smooth percussion selection, all elements cohesively capture a cinematic vibe that’s all it’s own.

The release is a product of the times we live in, created piece by piece over a long-period, the collaborating members included their input at remote locations in different countries.

Having releases dating back to 2018, OBLVYN has shown incredible development over the years – the hard work she puts in unequivocally paying off. She’s been signed to labels like Monstercat and has been invited back time and time again – even releasing an entire EP with them titled Dream Theory. Today she has well over 1 million streams to her name, boasts a unique signature sound, and has a well-founded brand that is easily recognized.

“Lifetime,” follows up her April 2022 original “With You,” which achieved hundreds of thousands of streams and was released on the prominent label NoCopyrightSounds.

Listen to the track HERE!

O Cinnedi Releases Dark Bass Single In Tandem With Seven Deadly Sins Series In ‘Sloth’

By
Andry Bosk
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O Cinnedi is on her second last song on her extensive year-long project based on The Seven Deadly Sins. She is getting closer to the finale and her final transformation of the character of O Cinnedi.

She breaks the third wall on social media creating a storyline with a movie-like atmosphere through her social media posts, stories, music and short films.

She takes viewers into Sloth where O Cinnedi is battling a major depressive episode after dealing with her drug withdrawal with Gluttony. This project depicts her origin story and battle in the music industry.

At age 3, O Cinnedi began in the entertainment industry under Walt Disney productions and also through winning hundreds of dance competitions while performing all over the world. At the age of 10, she began her journey into music theory and classical clarinet and percussion playing where you can see elements of this throughout her music. At the age of 16, she set off to be educated by some of the best artists in the world including Grammy Award Winning, and has helped in the production, marketing and branding for many artists big or small.

She has support from Archie Pena the producer of artists like Whitney Houston, Shakira, and Michael Jackson. She has gained so much experience through this work that she has built a world through her performances, music, story and even through her posts online that you would not want to miss anything she is doing right now.

Listen to the track HERE!

Producer Dojo artists Spiderhound & MAD-LAB team up on experimental single ‘Mama Cosita’

By
Alex Gelevski
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Spiderhound met and mentored Parker White (MAD-LAB) in ill.Gates’ music production community Producer Dojo. After years of sharing knowledge with each other they decided to finally get together and collaborate on a banger of a tune, “Mama Cosita,” that leveraged their unique strengths.

Spiderhound fits within the realm of experimental bass, but stands out with distinctive production elements that can be easily recognized as his signature sound. He has reached the #1 one spot on various Beatport new releases charts including glitch-hop, downtempo, bass/club, and trap/wave, the vast life he’s had in music playing an innate role in his ability to lay down bars in the studio.

MAD-LAB are just a couple of scientists working in the LAB bringing you forward thinking bass Music that will bend your ears with dirty basslines and sweet melodies.

After releasing the singles, Phlame, Strangers, Forgive, and I See Red, in 2021, Spiderhound has experienced a dramatic shift in attention coming his way. Only between a handful of songs, he’s been able to achieve well over 200,000 streams, starting in July of last year. On top of this, Dancing Astronaut, YourEDM, EDMTunes, and dozens of other outlets have given him high praise for his bass sound that’s easily described as being in its own lane.

Listen to the track below!

Time Warp announced the full 2022 lineup for its return to New York City

By
Metodi Gogovski
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Time Warp festival

Time Warp has announced the full lineup for its return to New York City for its fifth US edition, in partnership with the city’s premier underground events promoter Teksupport. The historic underground festival will take place across two days, November 18-19th, showcasing the biggest names in house and techno in one united room.

Since its 1994 inception in Germany, Time Warp has expanded globally and established itself as the world’s leading techno powerhouse event. The festival is renowned for combining unparalleled lineups with world-class production, all while maintaining the raw 90s warehouse rave foundation it was built on.

The state-of-the-art soundsystem and dynamic visuals will immerse attendees in a wildly stimulating atmosphere for two nights in one main room. Fostering mind bending moments that create community and peak experiences on the dance floor, Time Warp‘s impeccable curation further establishes it as a techno beacon, attracting fans from across the globe.

Maintaining its reputation as what the New York Times referred to as a “pilgrimage event on the global techno calendar,” this year’s billing features another rare NYC appearance from Chilean minimal pioneer Ricardo Villalobos, German techno visionary Sven Väth, Drumcode Records founder Adam Beyer, and Ukrainian DJ/producer duo ARTBAT.

The lineup continues with MOOD Records head Nicole Moudaber, Berlin-based duo Mind Against, NINETOZERO imprint founder Enrico Sanguiliano, and Napoli-based producer Anifsa Letyago. NYC natives FadeFace and Mink B2B Pablo Romero round out the stacked lineup.

New this year will be two official after parties set to carry the massive Time Warp US energy into a unique after hours setting. These events will only be open to event ticket holders.

Long-standing US partners of Time Warp, Teksupport have distinguished themselves for pairing groundbreaking raw spaces with unparalleled production and music curation within the house and techno scene. In addition to throwing NYC’s most exciting parties for almost a decade, Teksupport has expanded bicoastally across the US to throw events in Miami and LA.

In addition to Time Warp NYC, the festival will also be returning to its roots in Mannheim this October, as well as Brazil in November following their recently sold out Brazil event in May.

Public On Sale Thursday Sept 9 @ 12pm EST HERE

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